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Genova Profumata: the olfactory logo of Genoa at Arte in Porto

A fragrance inspired by the aromas of Genoa and Liguria, which collects their fragrances suspended between land and sea and is diffused, from 12 September to 13 October 2019, among the alleys of the historic center of the Superb, at the Cristoforo Colombo Airport, at Marina Genoa, at the Maritime Station and at the 2019 Boat Show Reception.

For the first time in the world, a city is endowed with its own official perfume: a sensorial suggestion spread over an olfactory journey of over two kilometers among the wonders of the ancient city. The fragrance Genova is born from the creativity of three young entrepreneurs, with the intention of making the Superba increasingly attractive, beautiful and welcoming with an event never seen before in any other city. “It is an essence created ad hoc – unveils Martino Gavazzi, CEO of Euthalia Frangrances – which captures the olfactory notes of Genoa and Liguria: from basil to aromatic herbs and spices, heritage of the commercial tradition of the Maritime Republic of Genoa”. Especially at Arte in Porto

you will “taste” the new essence of the city, and try (and of course buy) all the Euthalia Fragrances products to find the one that best suits your tastes. And to conclude the visit, a multi-sensory experience awaits you: try it for yourself.

Arte in Porto 

Via Pionieri e Aviatori d’Italia 177 

16154 Genova